USER IDEAS

1- look at your competitors’ websites to see what keywords they are targeting
2 -Review their meta keywords, titles, and content on their websites to identify additional keywords to add to your list.
3- look for keywords is forums, blogs, industry sites, and Q&A sites like Yahoo Answers

Firstly, check what your competitors are doing, research your keywords and see what OnPage SEO they've implemented. SEO is basically doing what your competitors are doing, just doing that little bit better...

Ok, on your page you should have a TITLE like this:

Company Name | Service 1, Service 2

You should have a matching H1 Tag like:

Service 1, Service 2 from Company name

Then you need a well written DESCRIPTION. All of these three elements should contain your keywords/phrases.

Then you should have your keywords in the first paragraph of your text. Run your page through a Keyword Density Checker, make sure your keywords are the biggest.

Other points:

Code your page well, make it fast loading
Utilise semantic web design
Have text based navigation
Have a Google sitemap
Install Google's webmaster tools
Make good use of image ALT tags.

1) Proper keyword research
2) Competitive analysis.
3) Keywords in Title & Meta Tags
4) Keywords in Content with reasonable keyword density
5) For Images, Place Keyword-rich Alt & Title Tags

* Keyword in URL
* Keyword in title tag
* Keyword in description meta tag
* Keyword density in body text
* Keyword proximity (for 2+ keywords)
* Keyword phrase order
* Keyword prominence (how early in page/tag)
* Keyword in alt text
* Keyword in links to site pages (anchor text)
* External links To internal pages- keywords?
* All internal links valid?
* Efficient - tree-like structure
* Frequency of Updates
* Page Thematic
* Keyword stemming
* URL length
* Site Age
* Age of page vs. age of site